The Initiative

What is Digi Africa Campaign?

Digi Africa campaign is a flagship training program from Pitchroute,
Prime-ordial and it’s partners.¬†

Across Africa, many groups and organizations are working to ensure that young people have access to decent paying jobs. Digi Africa Campaign  is an initiative that brings these groups together as partners to achieve this common goal. Working as an alliance, we can unify fragmented efforts and scale up impact to create sustainable positive change for young people everywhere in Africa.

What we do

We identify and promote effective, innovative and evidence-based strategies and interventions to tackle the youth employment challenge.  We advocate for high-level commitments from stakeholders all over the world. By leveraging knowledge, partnerships and resources, we maximize the value of youth employment investments, scale up action and increase impact at local, national and regional level.

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Youth in the 2030 Agenda

Young people are key component across the 2030 Sustainable Development Goals. As a UN-led initiative, Digi Africa Campaign is uniquely positioned to assist countries in delivering on these goals.


By 2020, substantially reduce the proportion of youth not in employment, education or training


By 2020, develop and operationalize a global strategy for youth employment and implement the Global Jobs Pact of the International Labour Organization

Our Partners

The strength of our initiative rests on their commitment to improving job prospects for young people and delivering on the 2030 Agenda for Sustainable Development. With their input, we can leverage a vast network of resources, knowledge and partnerships and achieve a long-lasting, positive impact on the lives of young people everywhere.